Nyob rau hauv xyoo tas los no, nrog kev loj hlob sai ntawm globalization thiab digitalization, FMCG kev lag luam tseem niaj hnub tshawb nrhiav txoj hauv kev ntawm kev hloov pauv digital kom hloov mus rau kev hloov pauv hauv kev lag luam thiab ua tau raws li cov neeg siv khoom xav tau.
Raws li qhov txuas tseem ceeb ntawm kev tswj cov saw hlau hauv kev lag luam FMCG, kev sib koom tes ntawm cov saw hlau tau dhau los ua ib txoj hauv kev tseem ceeb rau cov lag luam los txhim kho kev ua tau zoo, txo cov nqi thiab txhim kho kev sib tw.
Keeb kwm thiab kev thov ntawm digital transformation ntawm FMCG kev lag luam:
FMCG kev lag luam yog kev lag luam khoom siv uas feem ntau ua tau raws li qhov xav tau ntawm lub neej niaj hnub, suav nrog zaub mov, dej haus, tshuaj pleev ib ce, khoom siv hauv tsev thiab lwm yam, uas yog kev lag luam loj nrog kev sib tw ua lag luam hnyav.
Hauv cov ntsiab lus ntawm kev hloov pauv digital, FMCG kev lag luam yuav tsum tau daws cov teeb meem hauv qab no:
Diversification ntawm kev thov: Cov neeg siv khoom tau nce siab rau cov khoom zoo, tus nqi, kev pabcuam, tus kheej thiab lwm yam. FMCG cov tuam txhab yuav tsum muaj peev xwm teb sai sai rau kev xav tau ntawm kev lag luam thiab muab cov khoom lag luam thiab cov kev pabcuam zoo dua.
Kev sib tw hnyav: Kev sib tw ua lag luam hauv kev lag luam ceev ceev cov neeg siv khoom lag luam tau dhau los ua nruj heev. Cov tuam txhab lag luam yuav tsum tau txhim kho kev ua haujlwm tsis tu ncua, txo cov nqi thiab txhim kho kev sib tw kom tau txais kev sib koom ua lag luam loj dua.
Kev sib koom ua ke ntawm cov saw hlau tsis txaus: Kev lag luam FMCG suav nrog ntau qhov sib txuas, suav nrog kev yuav khoom, kev tsim khoom, chaw muag khoom, kev xa khoom thiab lwm yam, uas yuav tsum muaj kev sib koom tes ntawm txhua qhov kev sib txuas los xyuas kom muaj txiaj ntsig thiab txiaj ntsig ntawm kev tsim khoom thiab kev faib tawm. Txawm li cas los xij, hom kev tswj hwm cov khoom lag luam ib txwm muaj teeb meem xws li cov ntaub ntawv asymmetry, tsis muaj kev sib koom tes thiab cov txheej txheem cumbersome, uas yog qhov nyuaj rau kev ua kom tau raws li cov kev xav tau ntawm cov lag luam rau kev sib koom tes kev tswj hwm.
Hauv kev sib txuas ntawm kev sib txuas ntawm cov khoom siv ceev ceev, txhawm rau txhawm rau daws qhov kev thauj khoom sai sai ntawm cov plag tsev sib txawv, feem ntau yog muab qhov tseem ceeb rau kev xaiv ntawm kauv conveyor hauv cov txheej txheem kev npaj ntawm qhov project.
FMCG, raws li lub npe qhia, tag nrho cov kev sib txuas yuav tsum ceev ceev, kauv conveyor yog ntsug nqa nqa, nyob rau hauv ib txwm muaj xwm txheej, thauj efficiency nyob rau hauv 2000-4000 khoom / teev. Haum rau cov yam ntxwv ntawm cov khoom siv ceev ceev, yog li Apollo kauv conveyor hauv cov neeg siv khoom thauj ceev ceev kuj tau siv dav.
Apollo sprial conveyor yog dav lees paub los ntawm kev ua tau zoo thiab lub koob npe nrov hauv kev lag luam. Nyob rau hauv 2023 ceev ceev ceev cov neeg siv khoom thauj khoom kev sib tham, Apollo kauv conveyor yeej qhov kev lag luam zoo tshaj plaws khoom plig.
Post lub sij hawm: May-29-2023